Indian ecommerce major, Flipkart recently announced the launch of a new payment solution, Visa Safe Click (VSC) - powered by payments technology giant, Visa.

VSC will enable the ecommerce platform to deploy an in-app device-based network authentication solution, which will eliminate the need for One Time Passwords (OTP) for transactions up to Rs 2,000, while also ensuring a completely secure payment experience.

Through this initiative, Flipkart is expecting more consumers to make small-ticket purchases easily, and complete their purchase journey in a click, he added.

Adding to this, TR Ramachandran, Group Country Manager, Visa India and South Asia, said,“As the Indian ecommerce market is expected to grow exponentially over the next few years, digital payment success is likely to be a crucial driving factor behind the adoption of online shopping.

Visa's team of developers in India designed VSC to boost the customer experience and tackle unique challenges in the Indian ecommerce market. | To read full story, visit https://startuparound.com/read/1578400205.4366047/Flipkart-to-eliminate-OTP-during-checkout-for-Visa-cardholders?ref=audio_experience