Alex Reese, founder of Acrewell, joins Process Makes Purpose to talk about flipping land, building niche content at scale, and why YouTube is the most powerful marketing platform on the planet. From real estate trends to startup challenges, we dig into how Acrewell is reimagining land access—and why patience, brand, and consistency are key to content-led growth.

Timecodes:

• 00:00 – Intro and how Alex reconnected with Kyle & Dionisio
• 02:30 – Why land? Breaking into an overlooked $12T market
• 06:45 – The problems with land investing no one talks about
• 10:44 – What Acrewell actually does (and how they flip land)
• 17:14 – Building a lean global team and early infrastructure
• 21:00 – Creating a land buying course and diversifying revenue
• 26:00 – Housing market, land volatility, and economic cycles
• 30:00 – YouTube vs. other platforms: why brand > ads
• 38:00 – Lessons from 50+ videos: rejection, retention, and reach
• 44:00 – Hooking audiences: title, thumbnail, and story quality
• 52:00 – Content strategy, second channels, and influencer lessons
• 55:00 – Final thoughts: authenticity, niche, and brand longevity

Resources:

Learn more about Mozaic Collective: https://www.mozaic-collective.com/
Learn more about Acrewell: https://acrewell.com/
Connect with Alex: https://www.linkedin.com/in/alexander-reese-79533043/
Connect with Dionisio: https://www.linkedin.com/in/dionisio-roman-iii-6a228590/
Connect with Kyle: https://www.linkedin.com/in/kylepwatts/