02.11.2020 - By RY Outfitters
Josh sits down with FLŌA founder Fergie Miller. FLŌA is an activewear brand that gets its name from the norse word for flow and, it’s something that they try to embody with their base layers. Their designs may look sleek but, are technically driven and function focus, which is no surprise considering founder Fergie Miller, is a long time skier and absolutely dedicated to the sport. Miller, originally got bit by the snow bug after learning to ski while growing up in Japan and continued to travel and join the ski racing world. Jump a few years forward and he has started up a ski camp with a number of locations around the world. You’d think after selling a successfully started global ski camp, he’d be finished and ready to slow down. Nope! This is where FLŌA comes flying in and though they are relatively new they are feverishly ready to dig deep into the outdoor sport industry.