How do two former marketers go about leading an app-based company? They take their marketing skills, bring in advisors, attend (and win!) pitch competitions, and test, test, test. Their idea for Wavy started from their personal experience navigating a city while traveling. They wondered if this could apply not only to travel, but to finding hidden gems in their own cities.

Shawn and Peter started with a simple survey to prove their theory, a scrappy MVP, and great low-budget acquisition strategies to lead their first year into a success. They are currently in Beta.

In this episode, Shawn and Peter share the exact tools they use to manage Wavy's product development cycles, a few ideas for how they plan to monetize their app, and the anti-advertising values of their company.

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