There are many ways to give back through your time, financial contribution, or sharing about your favourite initiatives. While Jennifer Couldrey has given back to non-profits, she sees the Upside Foundation as a way to make a broader impact. The Upside Foundation provides tech or startup companies the ability to pledge 1% of their equity to a cause of their choice upon IPO or exit, locking in that commitment and ensuring social responsibility is part of a startup's broader strategy. Jennifer Couldrey talks about how to contribute, scale your contribution, and why it matters that companies give back.

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