Floki is one of the biggest meme coins in the world but it hasn’t been smooth sailing from the start. After dealing with an early rug pull attempt, the token has since grown to become a well-respected brand within the crypto community. Floki is known for its approach to utility, a controversial ethos for a meme coin to adopt. In the 15th episode of ‘What’s the Meta?’ we speak to Pedro Vidal, community relations officer at Floki, about the origins of the meme coin, why it believes in its utility-first approach, and revisit some marketing dramas of the past.