Mike Cherico, vice president of Floors & More, talks about changes in the marketplace, the value if private brands, and how they reduce the chances of price shopping. Cherico talks about the growth Floors & More members enjoyed in 2018 and the group’s recent convention in Las Vegas, its turnout and events, and its message of commitment. He discusses what retailers need to be successful in today’s marketplace verses several years ago and the advantages of interaction among group members.