Field & Garden

Florist Buying Local: Flower Subscriptions


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In this episode, Ellen Frost of Local Color Flowers, a design studio in Baltimore, Maryland, explains how flower subscriptions were one of the first pieces of starting her business over a decade ago. She shares the styles of flowers she offers using locally sourced flowers. She shares marketing tips and how subscriptions evolved to a new model during the pandemic. Ellen answers lots of great questions from farmers and others. Good info! Connect with Ellen: Local Color Flowers Instagram Ellen's course: Florist School Online: Growing Your Business With Local Flower Sourcing Florist Buying Local: Instagram Facebook
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Field & GardenBy Lisa Ziegler