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What if flowers could tell a life story better than words? We sit down with funeral florist Jamie Shrouders of GrandiFlora to unpack how tribute flowers become anchors of meaning at the hardest moment.

Jamie traces her family’s journey from postwar Dutch growers to a Melbourne studio dedicated solely to funeral flowers. She shares how personalisation actually happens: casket sprays built from a loved one’s garden cuttings, or a delicate rainbow for a children accompanied by bubbles. 

This conversation is part practical guide, part love letter to quiet excellence in death care. You’ll hear tips that extend the tribute beyond the service, like inviting guests to take a flower home, and clear advice on caring for blooms without the myths.  Above all, Jamie’s purpose shines: earn trust, honour stories, and make the hard day a little more bearable with beauty that feels true.

If this resonates, follow the journey, share this with someone who might need it, and leave a review to help others find thoughtful conversations about death, grief, and the rituals that hold us. Subscribe for more candid, compassionate episodes and tell us: what object or bloom would tell your story?

Have questions about death, dying or the funeral industry? Email [email protected] to have them answered in a future episode.