Today’s tip comes from the “Advocate” topic of cards in Tiffany Dasilva’s Flowjo Growth Hacking Box.

Tip: create advocates for your business by building trust with an authority building campaign.

What does an authority building campaign look like? Working in podcasting, I am constantly exploring this very question. A few steps you can take include:

Network with others in your space and adjacent spaces. Learn from their expertise.

Guest on others’ blogs, podcasts, and platforms.

By nurturing these relationships, you will build authority with your current audience and grow your audience.

Discover more about the Flowjo Box and more marketing tips at Creative Marketing Brief.