SaaS Origin Stories

Flyers, Day Jobs & the Green Road to SaaS Growth with Bryan Clayton of GreenPal


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The best SaaS businesses starts with trying to solve a problem for a specific customer persona. Though your product might be good, it might not fit the the ideal customer persona right. So what can you do about it?

Listen to this episode of course…

Starting a SaaS is hard.

Starting a SaaS is harder when both co-founders have full-time jobs.

Bryan Clayton, CEO and Co-founder of GreenPal, joins the conversation to discuss how they turned a household errand into an incredibly successful SaaS business... whilst two of the co-founders were working full-time.


In this episode, we discuss:

  • How GreenPal got their first customers by handing out flyers
  • Why software is never complete
  • Treating your SaaS like a brick house
  • Building versus outsourcing
  • Project versus task level thinking
...more
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SaaS Origin StoriesBy Phil Alves