On the show today, we have Luke Lahman, who is the field marketing manager for E&J Gallo. If you’re not already familiar, Gallo is the largest producer of wine in the world, and they own and distribute a number of the popular wine and spirit brands you’ll see at most liquor and grocery stores, like Barefoot, Apothic, and New Amsterdam Vodka.

From being on the front lines to training and managing over 30 salespeople, Luke has spent his career in the industry and where he’s really making a name for himself.

In this episode, you’ll learn:

• How to hire and motivate a strong sales team
• What’s a recipe for success when it comes to in-store marketing
• What trends are emerging in the wine and spirits industry

And plenty more… So let’s go chat with Luke.