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Fnatic enters a five-year $15 million deal with Crypto.com
Another esports group joins the cryptocurrency bandwagon
Fnatic has announced a five-year, $15 million agreement with crypto currency site Crypto.com. The collaboration could last longer than the initial period.
This is just another example of a crypto currency platform collaborating with esports groups and leagues. The League of Legends Championship Series and TSM are two recent examples. TSM announced a $210 million deal with FTX, which includes naming rights. FTX also became the LCS's official crypto currency exchange partner, with a sponsored metric on their broadcast.
Fnatic will reward their followers with digital merchandise such as non-fungible tokens. Fnatic shirts will also feature Crypto.com.'
Crytpo competes in esports with Fnatic
Aside from TSM and League of Legends, crypto exchanges are increasingly engaging in esports. Coinbase, FTX, and Bybit have all entered the fray by investing in teams and events.
Prior to their collaboration with Fnatic, Crypto.com has made no investments in esports. The company has already collaborated with traditional sports organisations such as the UFC, Lega Serie A, and Paris Saint-Germain. The crypto business has spent over $300 million on traditional sports sponsorships, including a 5-year, $100 million deal with F1 and a 10-year, $175 million arrangement with the UFC.
“Fnatic has one of the most connected, involved, and supportive fan groups in the world, and this landmark arrangement with Crypto.com allows us to further cater to their everyday needs,” Fnatic CEO Sam Mathews said in a press release announcing the alliance. “As bitcoin becomes more widely accepted as a payment mechanism, there has never been a better opportunity to assist our supporters in making smarter, healthier, and more future-proof cryptocurrency decisions.”
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By Crypto PiratesAnother esports group joins the cryptocurrency bandwagon
Fnatic has announced a five-year, $15 million agreement with crypto currency site Crypto.com. The collaboration could last longer than the initial period.
This is just another example of a crypto currency platform collaborating with esports groups and leagues. The League of Legends Championship Series and TSM are two recent examples. TSM announced a $210 million deal with FTX, which includes naming rights. FTX also became the LCS's official crypto currency exchange partner, with a sponsored metric on their broadcast.
Fnatic will reward their followers with digital merchandise such as non-fungible tokens. Fnatic shirts will also feature Crypto.com.'
Crytpo competes in esports with Fnatic
Aside from TSM and League of Legends, crypto exchanges are increasingly engaging in esports. Coinbase, FTX, and Bybit have all entered the fray by investing in teams and events.
Prior to their collaboration with Fnatic, Crypto.com has made no investments in esports. The company has already collaborated with traditional sports organisations such as the UFC, Lega Serie A, and Paris Saint-Germain. The crypto business has spent over $300 million on traditional sports sponsorships, including a 5-year, $100 million deal with F1 and a 10-year, $175 million arrangement with the UFC.
“Fnatic has one of the most connected, involved, and supportive fan groups in the world, and this landmark arrangement with Crypto.com allows us to further cater to their everyday needs,” Fnatic CEO Sam Mathews said in a press release announcing the alliance. “As bitcoin becomes more widely accepted as a payment mechanism, there has never been a better opportunity to assist our supporters in making smarter, healthier, and more future-proof cryptocurrency decisions.”
Support us!