Welcome back to The Create Podcast. Today we get brutally honest about why "more" (effects, lights, layers) often makes your content perform worse. We cover my current studio lighting layout, why viewers bounce when your "handbag store" is cluttered, and how a distraction-free story drives watch time, conversions, and trust. I also preview next week's deep dive on HDR vs SDR (and what to fix before color).

You'll learn:

• A simple framework to remove distractions and tell a clearer story
• How to prioritize set/lighting choices that serve the message
• The "Handbag Store Rule" for smoother customer journeys
• Why adding effects ≠ added value (and what to do instead)

Chapters below.

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Timestamps / Scene Selections:

00:00:00 — Welcome back to The Create Podcast (new setup)

00:01:50 — What's changed: set, gear, and why it matters

00:02:38 — Tech is easier—so why aren't results (HDR/SDR teaser)

00:03:22 — Where to watch for full experience + subscribe CTAs

00:06:12 — My current lighting layout & why I look off-camera

00:07:15 — Story > Everything (less effects, more impact)

00:08:07 — The industry shift away from "more, more, more"

00:13:13 — The Handbag Store Rule (fixing friction)

00:20:25 — Distraction-free environments convert (and minister)

00:21:17 — Takeaways + next week's HDR/SDR episode preview

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