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August 24, 2022

FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands.

40 minutes

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Understanding the research process bringing great movies to new audiences.

Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/

In this episode we cover:

David's secret life at college (he may have to kill you)
Pathway into the industry & current role
How the greenlight process works
Use of test screenings and working with film-makers
Creative strategy & testing
Tracking & in-flight marketing optimization
Theatrical release, PVOD & Streaming

As well as David’s forthcoming film recommendations, check them out (in cinemas first!):

TAR
https://www.imdb.com/title/tt14444726/

HONK FOR JESUS, SAVE YOUR SOUL
https://www.imdb.com/title/tt12655436/?ref_=nv_sr_srsg_0

ARMAGEDDON TIME
https://www.imdb.com/title/tt10343028/?ref_=nv_sr_srsg_0

SPOILER ALERT: THE HERO DIES
https://www.imdb.com/title/tt7775720/?ref_=nv_sr_srsg_0

All episodes available at https://www.insightplatforms.com/podcasts/

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