April 14, 2026

Focus Keywords for Trade Businesses: A Practical Guide

5 minutes

If you're a plumber, electrician, or HVAC engineer, this episode shows you exactly how to choose the focus keywords that get your website found by local customers who are ready to hire. Andy from Antek Automation walks through how people actually search for trade services, how to check whether you can realistically rank for a term, and the common keyword mistakes that keep trade businesses invisible on Google. Practical, jargon-free, and built for UK tradespeople.

Andy Norman from Antek Automation shares practical tips sourced from the blog post: Focus Keywords for Trade Businesses: A Practical Guide.

Right, tip number one: always combine your service with a location.

Number two: think about search intent, not just the service.

Number three: check whether you can actually rank before you commit to a keyword.

Number four: give each service its own page with its own keyword.

Number five: place your keyword in the right spots on the page.

Number six: use free tools to find keyword variations you might be missing.

Number seven: keep your keyword strategy up to date as your business grows.

Full blog post: https://blog.antekautomation.com/focus-keywords-for-trade-businesses-a-practical-guide/

Antek Automation: antekautomation.com

Call us: 0333 038 9960

Produced by Antek Automation — AI automation for UK small businesses.

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By Andy Norman