This week Mitchell Kimbrough talks with Genina Ramirez, Chief Growth Officer at Focus Lab, a branding agency that has embraced the Entrepreneurial Operating System (EOS®). Both Solspace and Focus Lab share the same EOS® Implementer, Leslie Camacho. Genina discusses her history with Focus Lab, and how EOS® changed the trajectory of her career and was pivotal for the company’s growth and success. Mitchell and Genina compare notes about the experience of launching EOS®, and the impacts it had on their teams. Genina describes the way EOS® provided a neutral set of tools that Focus Lab used to build a bridge between where the company was and what they dreamed of becoming.