Say it with me: Downloads and increased listener rate of your podcast are NOT BUSINESS OUTCOME.

They are tactical outputs. And while very important to success, THEY ARE NOT BUSINESS GOALS.

In this short episode, I implore you to focus on the outcomes for your business that your podcast serves. Very un-sexy things like:

• Increase retention and acquisition rates
• lower operating costs or increase revenues
• measurable cultural change

That's a big shift from tracking downloads and retweets. But if you really are treating your podcast as a part of your business, you have a fiduciary (another unsexy word) responsibility with your business (or yourself, if you are the business) to treat it as such.

I'm hopeful this episode helps you make the mindset switch required.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th.

Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions.

Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few.

You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com.

If you or someone you know needs help, or if you want to get more involved, here are 5 resources:

1. ShoutYourAbortion.com is a campaign to normalize abortion.

2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions.

3. Abortion.cafe has information about where to find clinics.

4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet.

5. Choice.CRD.co has a collection of these resources and more.

We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy