Creative Marketing Brief

Focus on Craft


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“If you think about your business as craft, then you’re constantly looking for ways to improve it.”
Today’s snippet is from Jeff’s interview with Howard Mann who is a business coach for entrepreneur businesses at The Business Brickyard.
Howard says most business people don’t think of their businesses as craft, but they should.
In the same way the great chefs and artists of the world focus on their craft, so should businesses.
Whatever it is you’re doing, do you treat it as craft? Are you making something that’s worth creating?
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Creative Marketing BriefBy Creative Marketing Brief

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