<p>On today's episode of Open Source Selling, I speak with selling veteran Samaal Roberson who has been in B2B Sales for 40 years. In this first of four segments, we discuss how to balance the importance of focusing on the customer while at the same time driving results for your company and what to do when those seem to be at odds.</p>
<p>Join me as we ask, listen, and learn together!</p>

On today's episode of Open Source Selling, I speak with selling veteran Samaal Roberson who has been in B2B Sales for 40 years. In this first of four segments, we discuss how to balance the importance of focusing on the customer while at the same time driving results for your company and what to do when those seem to be at odds. Join me as we ask, listen, and learn together!

Focus on the customer, preparation, & driving results

Have you ever wondered what it takes to become a top performer in the field of B2B Selling?  Regardless of your role on the account team, this podcast highlights the talents, skills, abilities, and techniques of the best and brightest in the field of B2B selling.

My guests have been top performers for decades. They come from unique backgrounds, different locations, and industries. They have had a wide variety of experiences and diverse styles and approaches.

Each conversation is led by a simple framework of selling topics, such as account planning, prospecting, managing the sales cycle, discovery, the art of asking great questions, and so much more.

At the core of each conversation is one simple question: ”What does it take to become a top performer?”

Join me as we ask, listen, and learn together!

Business

Marketing

Have you ever wondered what it takes to become a top performer in the field of B2B Selling? Regardless of your role on the account team, this podcast highlights the talents, skills, abilities, and techniques of the best and brightest in the field of B2B selling. My guests have been top performers for decades. They come from unique backgrounds, different locations, and industries. They have had a wide variety of experiences and diverse styles and approaches. Each conversation is led by a simple framework of selling topics, such as account planning, prospecting, managing the sales cycle, discovery, the art of asking great questions, and so much more. At the core of each conversation is one simple question: ”What does it take to become a top performer?” Join me as we ask, listen, and learn together!

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Focus on the customer, preparation, & driving results

Focus on the customer, preparation, & driving results