We Do The Work

Focus on the Fundamentals


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Simple Scales, Fancy Fails.

In this episode of We Do The Work, we’re taking a deep dive into the power of mastering the fundamentals in your business. If you want to scale successfully and confidently answer why a prospect should choose you over any competitor, this episode is for you.

What We’ll Cover:

• Key Frustrations: The common struggles I see when working with business owners, including a lack of focus, feast-or-famine sales cycles, and missing or inconsistent systems.

The 4 Steps to Master the Basics:

• The Foundations Audit: Evaluate 10 essential business elements to identify gaps that need to become your quarterly ROCKS.

• Clear on Activities that DRIVE RESULTS: Where to focus your marketing and sales energy to maximize your impact.

• Set Yourself Up for Success: Practical strategies like theming your days and protecting your focus hours to ensure execution.

• Calendarize Your Efforts: A detailed framework to integrate lead generation activities into your daily, weekly, and monthly routine.

Let's get savagely good at the fundamentals.


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We Do The WorkBy Cris Rodriguez