Digital Marketing Mentality - English Edition

Focus on the needs of the Target, rather than on discount requests.


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In this episode, I explain to you:
  1. Why customers ask you for a discount
  2. What psychological mechanisms are activated
  3. What are the real needs behind a discount request
And I give you my consulting approach to add value to the customer by responding to their real needs."

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Digital Marketing Mentality - English EditionBy Enrico Giubertoni