Joe Calloway, author of Magnetic, talks with Bill Ringle about being intentional about attracting new business and satisfying your existing customers.

Key points that you’ll learn from this interview:

The importance of committing to make every business experience to be a positive one for all involved

How to get more positive WOM (word of mouth)

The single most important strategic asset for many companies and how it relates to your relationship with your customers.

What he said to correct a misunderstanding, even when it came at significant out-of-pocket expense to replace 600 of the wrong title books sent to the meeting planner