As soon as you have many people chiming in on the direction of a website, you get disagreements, conflicting idea, and turf wars. What about what customers want? Gerry McGovern has developed a specific step-by-step methodology for identifying what matters to your customers, focusing effort on those things, and objectively testing the performance of those tasks. Helpful and well-gathered data can quickly end debates and focus a team. Gerry joins Jen Simmons to walk through the process.

106: Focusing on Customer Top Tasks with Gerry McGovern

Conversations with world experts on changing technologies and future of the web. The Web Ahead is your shortcut to keeping up. Hosted by Jen Simmons.

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Web pages are visually and technically a pile of boxes. By default, all those boxes are rectangles and squares. But they don't have to be any longer. With CSS we can now transform those rectangles into parallelograms, rhombuses, skewed boxes, circles, and elephants — or any shape we want. Eva Ferreira joins Jen Simmons to talk about what's possible and how to do it.

117: Transforming the Shapes with Eva Ferreira

There’s a lot of pressure these days to use a JavaScript framework to create every website. “Which one is best?” people ask, “Which one should I use?” Stefan Tilkov joins Jen Simmons to talk about the architectural style of the web, and how to understand to best create an application on the web. What is the role of each of the technologies available?

116: Preserving the Architecture of the Web with Stefan Tilkov

The landscape of what's possible in web page layout is changing. Jen has a theory that this change will be a big one — perhaps the biggest change to graphic design on the web in over 15 years. Rachel, Jeffrey, and Eric join her to debate if that's true or not, and to surmise what the future might bring. This special episode was recorded live at An Event Apart Nashville.

115: Predicting the future with Rachel Andrew, Eric Meyer, and Jeffrey Zeldman

Everything about web page layout is changing. New CSS specifications will make it possible to do designs we've never seen before. Rachel Andrew joins Jen Simmons to talk about what's happening.

114: Laying Out the Future with Rachel Andrew

Our technology has gotten really complicated. Sometimes we get so deep into our work, we lose sight of what matters. We have hundreds of choices to make — “Which tool should we use?”; “Should we change what we are doing, or stick with what we’ve got?”; “Do I keep solving this problem, or move on to the next one?” — how do we ever decide? Husani Oakley joins Jen Simmons to debate these questions and more.

106: Focusing on Customer Top Tasks with Gerry McGovern

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