Episode 2!! We're rolling!

Today I welcome Usman Akram onto the show, a digital strategist from Omniscient Digital. I've been following Usman for a while now on LinkedIn and this talk with him completely blew me away. He's a brilliant mind when it comes to marketing and strategy.

In this talk, Usman covers:

- Why it's important to focus on strategy over tactics

- How audience research should guide your SEO and content strategy

- Reddit's growth on the SERPs and how companies should adjust to this

- Shifting our view on how we approach AI in general

- How startups should approach SEO compared to more established companies

This was a great talk overall and Usman dropped countless knowledge bombs throughout the episode.

Hope you enjoy!