In this inspiring episode, we delve into the story of FolkCharm, an enterprise revitalizing traditional weaving in rural Thailand. Discover how founder Pasawe Kodaka’s innovative approach combines cultural preservation with sustainable fashion, empowering local communities economically and socially. Tune in to learn about their transparent business model and the impact on artisans’ lives, bringing ancient crafts to the global market. A work researched and put together by graduate students Constança Coelho Lino Figueiredo, Constança Rebelo Andrade Santos Silva, Inês Mendes de Amaral and Laura Durão.