Mark 8.34 (NKJV) When He had called the people to Himself, with His disciples also, He said to them, “Whoever desires to come after Me, let him deny himself, and take up his cross, and follow Me.

Deny = refuse to give or grant (something requested or desired) to (someone).

Self says and lives by this mantra - “I have a right to ________________.”

To Deny is to say “SELF, you no longer have any right to anything that you didn’t see from Jesus.”

Remember, if you didn’t see it in Jesus you didn’t learn it from Him.