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Follow the Feeling: Brand Building | Chapter 2 | 3 Things to Know, 3 Things to Do, 3 Things to Share
What's the connection between economics and communication? We explore that question, the theme of Chapter 2 in Kai D. Wright's insightful business book "Follow the Feeling: Brand Building in a Noisy World." Learn how Nobel laureates Daniel Kahneman and Gary Becker influenced brand strategy, consumer behavior, and demographics.
Using our 3x3 format, we give you three (3) things to know, three (3) things to do, and three (3) things to share with others.
For creative inspiration, subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
Support the show
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By Brand Builder LabWhat's the connection between economics and communication? We explore that question, the theme of Chapter 2 in Kai D. Wright's insightful business book "Follow the Feeling: Brand Building in a Noisy World." Learn how Nobel laureates Daniel Kahneman and Gary Becker influenced brand strategy, consumer behavior, and demographics.
Using our 3x3 format, we give you three (3) things to know, three (3) things to do, and three (3) things to share with others.
For creative inspiration, subscribe to the weekly Brand Builder Lab newsletter.
Produced by Kai D. Wright. Follow Kai on LinkedIn.
Buy the companion book, "Follow the Feeling: Brand Building in a Noisy World" on Amazon.
💬 Text us.
Support the show