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SMMS #427 - I think it's safe to say that video content is taking social media by storm. YouTube continues to be a platform visited by billions, TikTok has become the most popular social media platform of the decade and Instagram is beginning to adopt the same video features such as Reels to win back some of the market share. That being said, video content is at the core of this recent social media boom and as a content creator, you should be taking full advantage of it.

However, creating video content for social media isn't easy (especially if you haven't done it before) and that's why in today's Social Media Marketing School episode I wanted to share some of my top tips for dramatically improving the quality of your video content on social media.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are in fact able to improve the quality of your video content on social media so that you can increase your engagement (and other important metrics), increase your chances in going viral and take the video creation space by storm.

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