Yesterday, I was on a webinar and my friend Jim Padilla shared a picture of a cute little bear cub. It was standing on it’s hind legs in a beautiful mountain stream. You could see the cool water splashing around the cub. And, inches away, in mid-air was a mountain lion, on the attack….

The mountain lion was completely focused on the bear cub, which, it turns out is a problem. In the background of the photo is the big, mean, and angry mother bear, charging towards the mountain lion.

The point of all this is that sometimes, we get distracted by small things, and miss the more important thing right in front of us.

Today’s podcast episode is a follow-up from Saturday’s article on The Myth of Large Markets. Today we’re talking about how to follow-up and communicate with your Target 100 list of future clients. AND, do it without feeling like you’re bugging people.

If you haven’t read the article, don’t worry, this episode will still make sense (but do go read it soon).