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June 05, 2026

Follow-Ups That Actually Happen

5 minutes

Most leads don't die in the consultation. They die in the silent week after the enquiry, when nobody followed up. In this episode, Andy from Antek Automation breaks down exactly where small firm pipelines leak between enquiry and reply, the rhythm that closes that gap, and the simple changes that turn cold leads into booked clients. Practical, no-hype, and built around what actually works in small service firms and small law practices.

Andy Norman from Antek Automation shares practical tips sourced from the blog post: Agentic AI for Marketing: What UK SMEs Need to Know in 2025.

Tip number one: track first-response time as a number.

Number two: aim for a response within five minutes during working hours.

Number three: have a real plan for evenings and weekends.

Number four: build a real follow-up sequence, not a single email.

Number five: make the reply do work.

Number six: keep a contact record of every enquiry, even the ones that don't convert.

Number seven: review the dead enquiries once a quarter.

Full blog post: https://blog.antekautomation.com/agentic-ai-for-marketing-what-uk-smes-need-to-know-in-2025/

Antek Automation: antekautomation.com

Call us: 0333 038 9960

Produced by Antek Automation — AI automation for UK small businesses.

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By Andy Norman