Follow your vision and witness the success of your company unfold. Clate Mask’s advice will help you stay true and follow your vision.

Learn from Clate on how to follow your vision and see your company grow towards success. Clate Mask is the CEO and co-founder of Infusionsoft, the leading all-in-one sales, and marketing software built for small businesses and eight-time Inc. 500 or Inc. 5000 winner. Clate was named an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, and one of the 100 Most Intriguing Entrepreneurs of 2013 by Goldman Sachs. Clate is a national speaker on entrepreneurship and small business success, and he is the co-author of the New York Times bestselling book, “Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy.”

What you will learn from this episode about how to follow your vision:

• Why Infusionsoft created their Mars Mission to help guide them through the transition to working with more small businesses through a new, simpler platform
• Why you should follow your vision and how will it benefit your company in the end
• Why developing a simpler platform scaled for broader use created new challenges for the company, including splitting their focus and renaming their brand Keap
• How the company began to split their focus starting in 2017, and how their long-term focus was key to navigating the complexity of their two different offerings
• Why developing the simpler platform for small businesses has been a part of the Clate’s long term vision for years, and why that matters to the success of the company
• Why the goal of Keap’s Mars Mission is to simplify growth for 5 million small businesses, and why that specific metric was chosen
• How Clate’s company is inventing a small business solution from scratch, rather than offering a watered-down enterprise solution like their competitors
• Why Clate believes that purpose, mission, and values are the keys to growth, and why leaders must clearly communicate those key aspects to their teams
• What advice Clate has for business owners looking to improve their ability to mentor others
• Clate shares the brand story of his company and of his personal entrepreneurial journey and the many strains and struggles he faced in his company’s early days

Additional resources:

• Website: www.keap.com
• LinkedIn: www.linkedin.com/in/clatemask/
• Onward Nation episode 735 with Clate Mask:
  • https://predictiveroi.com/podcasts/clate-mask/
• Onward Nation episode 834 with Brett Gilliland:
  • https://predictiveroi.com/podcasts/brett-gilliland-encore/
• Be inspired and follow your vision with the help of this blog from Keap

Additional Resources:

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/
• Learn from Scott Beebe on how to follow your vision and write it as a story