On this episode’s menu of the Fresh Ideas Podcast, host Alejo Porras continues the conversation with sales funnel strategist Rob O’Rourke to unpack one of the biggest myths in the creative industry: that more followers automatically mean more money.

In Part 2, the discussion zooms in on why vanity metrics are misleading, how creators can build profitable businesses without relying on massive audiences, and what actually drives high-quality leads. Rob shares real-world examples from his own experience, explains why DM volume matters more than likes, and breaks down how funnels, positioning, and belief-driven messaging outperform algorithm chasing every time.

This episode is essential for creatives who feel stuck chasing reach, posting nonstop, or measuring success by numbers that don’t pay the bills.

On this episode’s menu:

* Why follower count is the most misleading business metric

* How to attract buyers without going viral

* The difference between attention and trust

* Using funnels to guide leads instead of chasing the algorithm

* What high-quality DMs actually signal

* How to scale past six figures without burning out

ABOUT THE GUEST:

Rob O’Rourke is a sales strategist and the founder of ProfitableSkills.com, where he teaches creatives and solo-entrepreneurs how to build sales systems, close high-ticket projects, and scale their income without relying on massive audiences or constant content creation.

Known for his precision-based thinking and ability to simplify complex sales psychology, Rob has helped creators and businesses build funnels, improve conversions, and launch programs generating six-figure and multi-six-figure results.

Before the online world, Rob worked everywhere from construction engineering to Canadian oil rigs to web design in Colombia — learning firsthand how to adapt, sell, and rebuild from scratch. Today, he blends practical strategy with lived experience to help creatives build businesses that run on clarity rather than chaos.

Find Rob at:

Instagram • Website • LinkedIn

LET’S CONNECT ON SOCIALS:

Instagram • LinkedIn • Substack • Website • YouTube

Side note: When you’re ready, here are someopportunities for you to learn and connect with me this year 2026.

Conferences I’ll be speaking at:

Designer Boss Summit (February 10-13 • Free • Online)Creative South 26 (April 9-11 • Columbus, GA) I’m speaking AND doing a workshop.

Workshops I’m hosting:

Unlimited Belief (March 12 • Online )Pro Tactics for sketchnoters (April 28-29 • Köln (Cologne), Germany) (Limited seats)

Want more info? check out this document every month so you can stay on the loop

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit alejoporrasart.substack.com