If you think following a rigid design process is what makes a company design mature, you’re wrong! 🚫

You might be looking for a company that has a well-defined UX process, thinking that companies without one are design immature. But that’s a major misconception!

Design maturity isn’t about rigidly following steps or treating UX like a factory assembly line manufacturing processes! It’s about how well a team adapts to ambiguity, makes decisions under changing priorities, and delivers outcomes that balance user needs and business goals. Mature teams don’t need a rigid playbook—they know when to break the process and when to prioritize experimentation and action over structure.

Take companies like Swiggy and Zomato. Their visually stunning products didn’t come from strictly following design processes—it came from years of experimentation, iteration, and strategic investments in scalable design systems. Their maturity shows in their ability to adapt to constantly shifting business requirements while still delivering impactful designs. Great visuals in products like theirs aren’t a sign of rigid process adherence—they’re a result of design maturity, where teams know when to take shortcuts, when to invest, and when to prioritize delivery over perfection.

If you’re judging design maturity based on how closely a company sticks to a standard UX process, you’re missing the point. A truly mature team understands that no single process works for every situation. Instead, they thrive in ambiguity, make smart compromises, and know when to adapt the process to get things done. Design maturity isn’t about following rules—it’s about knowing when to break them and still create products that work.