How do you turn a local newsletter into the default media brand in your city? In this conversation, Jas walks TJ through exactly how he did it, shrinking his team from several part-time VAs to one highly leveraged full-timer, tightening his processes, and freeing up his own time by cutting newsletter production from 12 hours a week down to about four.

They unpack Beehive’s big feature announcements and what actually matters for local operators. Jas explains where the product tools fall short for more complex offers like multi-city restaurant guides, why he thinks most link-in-bio setups are a mistake for local brands, and why dynamic content is the most exciting upgrade so far, especially for splitting ads by geography or audience segments.

From there, they go deep on advertiser strategy: growing big enough to become the obvious choice, using giveaways to create demand, and framing ad spend around lifetime value so local owners see the upside, not just the cost. Jas shares how he was willing to invest heavily up front, then used that growth to land annual deals and structure offers that feel like “put in $2,000, get back $10,000.”

Reach Jas on X/Twitter at creatingjas for questions, collaborations, or follow-ups. You can also connect with him inside the Newsletter Club, where he’s active in the community and continues to share what’s working in his local media business.

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