What makes ordinary people do terrible things? Can social influences really change behaviour? And what was Katharine Hepburn's profound behavioural insight? <p>In this episode James talks to Omar McDoom about his fascinating and troubling research into the Rwandan genocide.</p>

What makes ordinary people do terrible things? Can social influences really change behaviour? And what was Katharine Hepburn's profound behavioural insight? In this episode James talks to Omar McDoom about his fascinating and troubling research into the Rwandan genocide.

Following the Herd

All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it? 

In "The B-Word", host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. 

Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. 

In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?

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All organisations are fundamentally in the business of behaviour change. But how well does your organisation do it? In "The B-Word", host James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?

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Following the Herd

Following the Herd