What does it actually take to build, and exit, a successful agency?

In this episode, Colby sits down with David Rodnitzky, founder of 3Q Digital, to unpack 25 years of agency growth, hard lessons, and hard-earned perspective. From building a $100M+ agency through multiple acquisitions to navigating private equity, AI disruption, and the realities of scaling service businesses, David shares what most founders only learn the hard way.

They dive into:

• Why FOMO vs FOMU determines which clients you attract
• The real difference between serving startups vs enterprise brands
• Why most agencies struggle with sales (and why that’s okay)
• How thought leadership actually compounds over time
• When hiring ahead of revenue makes sense, and when it doesn’t
• What AI really means for agencies over the next few years

If you’re building, scaling, or rethinking an agency, this episode will challenge how you think about growth, positioning, and longevity.🎧 A must-listen for founders navigating the next stage of their business.