Lunch Agenda's Food Admin series has showcased jobs that are often overlooked or undervalued in our food system. The series closes in conversation with two successful food marketing executives: Jen Pelka of SF-based The Riddler and Magnum PR, and Nikki Rappaport of national fast-casual Mediterranean chain Cava. Kiko digs into their work in branding, promotion and beyond, and learns how they measure success in a field traditionally devoid of data.