The conversation at Expo West 2025 highlighted significant trends in the food and beverage industry, focusing on plant-based perfection, the simplicity revolution, and the resurgence of brands like Odwalla. Key insights included the importance of emotional connections with consumers, the rise of brain health products, and the innovative approaches of companies like Prime Roots in the deli sector. The discussion emphasized the need for brands to adapt to changing consumer preferences for cleaner, simpler ingredients while maintaining flavor and quality.

Takeaways:

1. Plant-based products are evolving into 'plant-based perfection'.
2. Simplicity in ingredients is becoming a major trend.
3. Odwalla is revitalizing its brand with innovative products.
4. Prime Roots is introducing plant-based deli meats to grocery stores.
5. Emotional connections with consumers drive brand loyalty.
6. Health-conscious consumers are increasingly seeking better options.
7. Brain health products are emerging as a significant trend.
8. Collagen is being incorporated into a wider range of products.
9. The deli industry is ripe for disruption with plant-based options.
10. Brands must focus on flavor and quality to stand out. 
    
    
    

Relevant Links:

• Odwalla - https://odwalla.com/ 
  • Ariela Nerubay - https://www.linkedin.com/in/arielanerubay/
  • Carlos Madrazo - https://www.linkedin.com/in/carlosmadrazo/
• Prime Roots - https://www.primeroots.com/ 
  • Josh Nixon - https://www.linkedin.com/in/nixonpjoshua/

Thanks for checking out this episode of innovate ON purpose.

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