Food & Beverage in China: Creating a Winning Social Media Strategy (Part 2)

There is more than meets the eye regarding social media marketing in China.

In the second part of our interview with Chinese social media and marketing expert Olivia Plotnick, the Founder of Wai Social, we discuss how wine companies should adapt their messaging for Chinese consumers.

Olivia’s unparalleled insight into China marketing allows us to ask important questions about the culture surrounding Chinese social media. In today’s episode, we discuss which social media channels make the most sense for F&B.