According to Kim Severson's New York Times story, it's a booming business: meal kits, delivered to your door — everything you need to make, say, heirloom potato and kale hash — or blood orange roasted salmon. Blue Apron is one of more than 100 companies delivering DIY dinners to the doors of thousands of Americans – neither Nancy Leson nor I among them. Not only do we not subscribe to Blue Apron or its culinary compatriots, we don't even like the idea.