Independent analysis using nuclear magnetic resonance at the Quality Services International lab shows that about half of honey on sale at big supermarket chains is adulterated with sweet-tasting syrups. Following revelations on the ABC's '730 Report', much of this has now been withdrawn from sale. But fundamental questions have been raised about food fraud, truth in advertising, about consumer naivety about the quality of imported ingredients and the vulnerability of the Australian honey industry.

Part 1 of a 2 part in-depth interview with honey activist Simon Mulvany of Save The Bees Australia.