Today's episode is all about how shopping small and shopping locally can help preserve tradition and heritage around a common love we all share: food! To help break down this phenomena is Entrepreneur, Consultant, Engineer and Co-Founder of a specialized "mouneh" épicerie fine, Feryal, in Beirut (Lebanon), Kamel Taha. We discuss the importance of reviving food traceability in Lebanon and in the region, how an extensive excel file and detailed Google Maps got him to opening the boutique of his foodie dreams, how preserving local heritage through food works, and how his business model generates value for both local food producers and keen food loving consumers alike. 

Order your mouneh from Feryal's website (they have worldwide shipping!) : www.feryalboutique.com

Follow @feryal.boutique & Kamel on his personal IG @ktaha

Kamel's song: No Man No Cry by Jimmy Sax 

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