Food and fitness industry is leveraging artificial intelligence and image recognition to help give its consumers recommendations for meals and exercise plans to help them achieve their long-terms health goals. Not only that, the concept of “track and trace” is changing the supply chain in food and beverages industry. With more demand for transparency in food labels and changing customer preferences it is imperative for food tech startups to harness big data and internet of things, along with the use of artificial intelligence to build an overall successful strategy for its business.