A lot of people, when they look at products, go for the flavour or the taste. However, there’s a new trend of consumers that are looking for something more intangible like how they can give back to the community or connect with the story behind, and it’s growing tremendously. Yonathan Lapchik refers to this as conscious consumerism, and it’s going to be the way consumers are going to be in the next few years. Yonathan is the CEO of SUKU, a supply-chain-as-a-service ecosystem that aims to transform global supply chains. A blockchain specialist with a strong business and technology background, Yonathan joins Monika Proffitt to talk about food Sustainability and conscious consumerism and how he fell in love with the concept and joined the movement.

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