Charles Redfern shares his organic food journey from founding Real Foods, Organico, and Fish4ever, revealing how his French roots inspired a mission focused on reviving and expanding organic products with sustainability at the core.

• Accidentally entering finance before realising his passion for food entrepreneurship
• Starting with French cordial, facing distribution challenges and learning on the job
• Expanding into organic juices and becoming an early pioneer in the health food sector
• Developing Fish Forever brand focused on sustainability before it became mainstream
• Creating a comprehensive sustainability framework beyond just fish stocks to include social impact
• Building a unique 38-point "who, what, where, how" system for evaluating ethical sourcing
• Navigating economic disruptions through adaptability rather than rigid planning
• Establishing European presence as Brexit changed UK-EU trade relationships
• Highlighting the contrast between UK and European organic markets
• Challenging superficial sustainability claims in modern food marketing

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