You’ve opened a restaurant and have an exciting concept but have no idea where to start with marketing. Maybe you’ve thrown some photos on Instagram and have some word-of-mouth going—but is it enough? In this episode of Content Callout, Dan Clapson—the co-founder and Creative Director of Eat North—shares some tips and strategies from his years of experience. Don’t miss it! 

Outline of This Episode

• [0:36] The journey to creating Eat North
• [2:10] Marketing for a new restaurant 
• [5:05] A conversation about food influencers
• [10:56] Incorporating traditional media + social media
• [16:16] The importance of supporting local
• [21:05] Marketing an event vs. restaurants
• [26:21] How to market a food event
• [28:08] Dealing with a lack of budget
• [30:35] Advice for those just getting started
• [36:53] How to connect with Dan + Eat North

Resources & People Mentioned

• Donna Mac: https://www.donnamacyyc.ca/
• Mike’s Bloggity Blog: https://mikesbloggityblog.com/
• Ten Foot Henry: https://www.tenfoothenry.com/
• Mikey’s on 12th: https://www.mikeyson12th.com/ 

Connect with Guest Name

• Eat North: https://eatnorth.com/
• Follow on Twitter: https://twitter.com/dansgoodside
• Connect on LinkedIn: https://www.linkedin.com/in/danclapson/
• Blue Jay Sessions: https://eatnorth.com/blue-jay-sessions 

Connect With the Content Callout Team

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts