Welcome back to the Sport by Fort Pod. 

This production uses real content from articles, research studies, and projects developed by Sport by Fort Consulting; presented by AI hosts. 

Football clubs attract sponsorships for distinct reasons, despite varying levels of success on the field. A club's history and legacy can maintain appeal even during periods without major trophies. Location in a major city offers access to large fan bases and corporate opportunities. Consistent winning and participation in a prominent league greatly enhance visibility and attract brands seeking to align with success. These elements – history, location, performance, and league affiliation – combine to influence a team's commercial revenue potential.

I hope you enjoy the show. 

The source article for this episode can be found here: 
https://sportbyfort.com/blog/f/the-driving-forces-behind-football-sponsorships