At IBC2025 we speak with Carmen De Cupis from FOR-A about AiDi, the company’s first AI-driven production solution introduced to the European market. Developed in collaboration with a Japanese broadcaster, AiDi is designed by broadcasters for broadcasters, with sports production as its initial focus.

On the stand, FOR-A demonstrates AiDi’s sports package, which includes player face recognition, motion data analysis, distance tracking, and speed measurement. The system allows broadcasters to overlay data such as player names and performance stats in real time.