For Immediate Release #63: A Discounted Christmas Lobster

Jim Hawker, co-founder and owner of Threepipe, a London-based PR and digital marketing agency, and experience architect Andrea Vascellari weighed in on the following topics:

* The reputations of the S&P; 500 are worth nearly 44 trillion of shareholder value, more than $1 out of every $5

* Speaking of reputation, Sony has filed a patent for a process to assess the reputation of journalists and their articles

* British grocery upstart Lidl has gotten a lot of positive buzz for its “Social Price Drop” campaign

* In a recent post, Brian Solis urged companies to go mobile-first

* How should communicators react to the disruption social platforms are causing established media?

* Dan York reports on data breaches, the imminent release of WordPress 4.7, the upcoming WordPress USA event, and an episode of the podcast 99% Invisible dealing with acoustics

* Facebook blocked Admiral Insurance from accessing Facebook user data to make decisions about how much to charge for premiums

* Diageo created an immersive VR video to experience a drunk-driving car crash from the first-person perspective

* Brands and agencies are jumping on the Snapchat Spectacles bandwagon; is there something to it or are they just chasing the newest shiny object?

Connect with our panelists on Twitter at @JimJimHawker and @vascellari.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Jim Hawker is Co-Founder and Business Development Director of Threepipe, a PR and digital marketing agency of 70 people based in London. The agency runs campaigns across PR, SEO and paid media for clients across business, consumer, sports and entertainment sectors. Jim has 20 years’ experience working both in house and agency side in both the UK and US. In his spare time he is a big sports fan as well as an avid reader of Sherlock Holmes (hence the connection to the Threepipe name).

Andrea Vascellari is an Experience Architect. He works at the intersection of digital transformation and experience design to help organizations develop their communications strategies. Andrea is an award-winning communications professional with over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations. He worked as Director of Digital and Content at WPP, world leader in advertising and marketing services, as Digital Planner at the leading global communications marketing firm Edelman, and as CEO of Itive an international digital strategy agency he founded with offices in Finland and New York.